The Wrap Up for July 20, 2015

NTJT, Ph.D.

Cision: Build your brand on Instagram

“being active on Instagram ensures you’re a part of this big party. But also, so many brands are struggling with how to use or aren’t using it at all, so for those of us on there, we can build our communities, grow our presence, and establish a foundation before everyone else catches on and are left playing catch-up. Instagram is a hyper-rich site for engagement too. With engagement rates 15X greater than Facebook and significantly higher than the other major social media sites, there is real opportunity to connect with and build a devoted audience on Instagram.”

Social Media Today: Yik Yak adds ability to add photos

Whether you use it or not, whether you know it or not, Yik Yak is a social app that’s on the rise, with close to two million monthly active users. Anyone marketing to younger consumers needs to…

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